Divide the spend resulting number by the click resulting number. Work Job title Function Seniority Company Company name Company size Industry Education Degree Field of study University / School Start date Graduation. Take the average number of clicks and decrease by a 20% (low average spend number + high average spend number) x 0.8. Discover requirements and design recommendations to create best in class LinkedIn Lead Gen Forms. Linkedin video ads recommended dimensions Vertical (4:5). In the example shown below, that’s 762 €ī. Take the average spend and increase by a 20% (low average spend number + high average spend number) x 1.2.
These numbers will not typically be 100% realistic, so here’s a tip on how to calculate your LinkedIn Ads CPC:Ī. They are specially good for raising brand awareness, establishing a LinkedIn presence and driving leads.
Germany, for instance, is much more expensive than Spain.Ī good way to calculate your CPC is to take the spend and clicks value on the result forecast table on the right-hand side of the campaign manager. Based on our experience, in Europe, the average CPC should be around 6 €, with substantial deviations by country. Learn how to identify and resolve some of the most common Bing Ads errors that can affect your search engine marketing (SEM) campaigns and performance. Several reports have analysed the average LinkedIn CPC, such as this one from Adstage that claims that the average CPC is 3.28 €.
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